Data Analyst - Zooplus - 5/2020 ‐ Present - MUNICH
Main analyst for data driven marketing topics. Both on strategy and technical aspects, collaborating with a development team for automation and data ingestion.
Responsibilities:
• Set up best practices and created scripting templates for causal inference: time series analysis with ML algorithms in R & python to evaluate the incrementality of a marketing campaign
• Lead large-scale data projects such as customer journey analysis based on Adobe Analytics raw data processed with python
• Automated multiple processes from reporting to data processing
• Planned autonomously budget & sales targeting forecast. In total distributing 2.5b€ in different marketing channels
• Integrated and coordinated the ingestion of the main marketing partners to load the company's data lake (Facebook, Criteo, Bing, Instagram Marketing APIs) together with a development team.
• Built dashboards and reports for C-level topics
Tools: Python, Presto SQL, AWS Athena, Oracle, Tableau, Excel, Atlassian Suite, Adobe Analytics
About the company:
Zooplus is a strong data-driven ecommerce FMCG leader in Europe, with offices in 6 cities and valued at 3.43B€. Since 2008 was listed in the Stuttgart Stock Market until being purchased by H&F and EQT private equity companies
Data Analyst - FlixBus - 2018 - 4/2020 - MUNICH
Focusing my expertise of automation and analytics on big-scaled search engine advertising accounts with 30m€ yearly budgets.
Responsibilities:
• Created a python-based program to decide automatically how much are we willing to pay for a particular keyword on Google, depending on the profitability of this keyword. This removed up to 90% of manual work and increased efficiency considerably in all markets.
• Developed features of a python-based app to manage and create +400k campaigns, +50 million keywords with monthly budgets of 2.5€m
• Developed main Search Engine Advertising reports and analysi
Tools: Python, Google Analytics, Data Studio, SQL, Excel, Atlassian Suite,
About the company:
FlixMobility, valued at 2b€, is the undisputed european leader in the Bus industry. As well as participating in the rail network, it has successfully grown at incredible rates, revolutionizing the mobility industry. It has launched as well in the USA and plans to launch is Brazil, India and more countries.
Market Analyst - L'Oréal - 2017 - 12/2017 - PARIS
Supported Western Europe L'Oréal Paris & Garnier brands in data analytics topics focused on sales & marketing
Responsibilities:
• Automated main reports by creating clear processes and guidelines
• Supported Western Europe Market Direct in presentations and data analysis
• Connection point between Headquarters in Paris and countries in different european countries